RULE Bikes: Custom built bikes with style!

ALERT! Win yourself a RULE bike!!! All you need to do is head over to the RULE bikes facebook page, click like and once the fan page gets 1000 fans a winner will be chosen at random, it could be you! What are you waiting for? www.facebook.com/rulebikes

A Style Bike is a designer bike, designed by you from our extensive range of components. At RULE® quality is paramount and we aim to produce a high end bicycle, for all general and casual cycling needs. It not only rides well but looks great too, meaning you not only travel in style but arrive in style.

Our bikes are not Mountain bikes or designed for rough or downhill use. Our bikes are ideally for road, path and gravel track, riding on level to medium terrain. Adding Knobbly tyres means you can travel on muddier tracks and paths safely.

Each RULE® Supreme bike is a custom design, from millions of possibilities. To do this each one has to be hand-built at our premises in Devon. Our components are designed in Devon. Of our direct suppliers, 90% are British, the remainder from the EU. These direct suppliers source from Britain, the EU and a variety of different countries.

Our hand-building of RULE® Supreme bikes is overseen by Capt S Scullion RM RTD. His team take quality very seriously, to ensure all bikes are built to the highest standard, and they are then personally signed off on your ownership certificate, by him. Ensuring each bike passes his quality checks for being “Hand-Built to Military Precision’.

Our design ethos is based on our emblem – The Swan. A British Icon, timeless, robust, simple, strong, elegant, beautiful and handsome, just like our bikes.